In recent years many businesses started to adopt digital transformation to acclimatize to the technological progress sweeping the markets, improve the customer experience, and optimize the internal processes within the workplace.
At the heart of those changes is the emergence of messaging and social media platforms. With their ever-increasing popularity, chatbots constitute the nucleus of business messaging, marketing, and user experience.
By 2021, 85% of customer interaction will be operated without human assistance. It is therefore important to understand what a chatbot is, and how it is beneficial for businesses to embed chatbots in websites.
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What is a Chatbot?
A Chatbot can be defined as a virtual assistant whose main objectives are to improve the customer experience and optimize a business’ marketing campaign.
As a result, Chatbot marketing is a strategy where businesses use bots to engage customers and prospective buyers who have questions that need to be addresses, or would like to obtain more information about a brand or a business.
Chatbots harness the power of Artificial Intelligence (AI) to simulate a real interaction with users via a chat interface. In other words, a chatbot is a service that can have a conversation with customers just like a real human assistant would.
The best chatbots for websites are powered by AI in terms of gathering conversational cadences that enable them to copy human conversation, react to written or spoken queries, and deliver a service. As a result, think of the best website chatbots as AI chatbots for websites.
Thus, the more conversation chatbots have with users, the more intelligent they become.
What are the Benefits of Chatbots for Websites?
Website Chatbots Save Time
One of the great benefits of implementing chatbots in your business is that they save a lot of time. For instance, adding a chatbot to your website, or to any other medium, can provide fast, automated responses to most user queries.
Customers no longer have to wait for an extended period of time in order to receive a response to their queries as they would have in the past.
Thus, opting to add a chatbot to your website or social media pages will trigger a domino effect in terms of saving time: This allows your business to serve greater numbers of customers, while increasing productivity in the workplace, and decrease costs. Chatbot website integration should also address the issue of FAQs. Most companies have answers to their general FAQ on a separate webpage.
Businesses outline them on the website so that the customers can read them, and will not feel any need to write emails or call the companies in order to seek answers. Most customers, however, do not read these FAQs.
The best Chatbots for websites can help companies and customers alike by displaying the general FAQs. The chatbot design process is thus simplified when it answers all the FAQs automatically.
Waiting for the next available operator or customer service representative for a lengthy period of time.
Adding a chatbot to your website can offer a solution to that problem. Maintaining a 24/7 response system brings continuous communication between your business and the customers. This benefit, however, is contingent on the performance and the scalability of the bot.
The best chatbots for websites must be able to serve customer queries on a 24/7 basis. Bots that are unable to provide answers to consumers fail to add value even if they are constantly available.
The Best Chatbots for Websites Provide Accurate and Consistent Answers
In terms of talking to a human customer service representative, the customer has no assurances that other representatives will also provide similar, consistent responses, which is normal in case it occurs. Humans handling queries and other issues can make mistakes. Their workload can be strenuous and reps will experience off-days when they may not perform to the best of their abilities.
The best chatbots for websites completely eliminate the risk of human error regarding that particular point, and are able to provide consistent answers, regardless of how many times they have provided the same answer to a particular question.
Website Chatbots Reduce Operational Costs and Require Little Maintenance
Chatbot integration with a website is a cost-effective solution. They reduce operational costs by reducing staffing needs. A full-time customer service team is an onerous proposition.
Since the best chatbots for websites are available on a 24/7 basis, they provide after-hours customer support, thus providing enormous savings for your business
The Best Chatbots for Websites Help your Business Attain Higher Conversions
A considerable number of leads are more likely to convert to either targeted leads after receiving just one response via engagement with them. For your business’ sales team to manually respond to every visitor is a lengthy, drawn-out process and it often creates a bottleneck of unanswered questions. Chatbot website integration removes this bottleneck entirely by responding to every user who reaches out to your business.
Website chatbots are becoming essential for a comprehensive, well-rounded, and personalized customer service strategy.
Chatbot website integration reduces bounce rates, gives users an incentive to stick around and learn more about your business’ products and services.
All in all, the best chatbots for websites are those that are programmed to take every action necessary to guide visitors through the sales funnel.
They answer a wide range of questions, they offer help with purchasing decisions, and persuade a buying customer to associate himself/herself with your business, thus strengthening brand loyalty.
It is no wonder then, that website chatbots are bound to increase in quantities during this decade. As a result, both businesses and marketers are bound to increasingly embed chatbots in websites, since they constitute an integral part of an efficient digital marketing strategy.
We at aChatbotagency, are ready to implement the best chatbot for your website. We will ensure to conceive a highly-optimized, fully-functional chatbot that will contain all the features that your business requires.