WhatsApp is perhaps the best known and most widely used messaging app, ahead of other platforms such as Facebook Messenger, WeChat and Instagram. With over 2 billion users worldwide, WhatsApp helps them keep in touch with their friends, closed ones, and business associates.
As far as businesses and organizations are concerned, 2018 was a watershed year. In order to facilitate their interaction with prospects and customers, this was the year when WhatsApp opened its platform to chatbot developers.
WhatsApp Chatbot integration is gaining traction and the Facebook subsidiary offers bot-building tools that help businesses of all sizes provide customer service, send updates to existing users and connect with new audiences.
The rise of messaging platforms prompted people and companies alike, to realize the importance of using a WhatsApp chatbot to connect with brands.
So, the following questions can be asked: What is a WhatsApp Chatbot? What are the benefits of WhatsApp Chatbot integration? Through which features those benefits can be effectively seen by the customers?
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What is a WhatsApp Chatbot?
A WhatsApp chatbot is a computer program mainly powered by artificial intelligence, that runs on the WhatsApp platform.
WhatsApp chatbots’ main objective is to simulate a conversation with human users and human contact in general. In others words, users communicate with a chatbot via the WhatsApp UI, like how they would talk to another person.
What are the Benefits of Adopting a WhatsApp Chatbot?
Adopting the WhatsApp Chatbot platform will help your business in many different ways and set it apart from the competition.:
A WhatsApp Chatbot Increases Engagement with Prospects and Customers
The WhatsApp Chatbot platform will undoubtedly help your business offer a more personalized engagement with prospects and existing customers.
WhatsApp Chatbots offer a more personalized user experience, they sit right on the device that consumers use more on a daily basis than all other devices: A mobile phone.
- There are 5.11 billion mobile users of which more than 2.8 billion smartphone users worldwide in 2020.
- In 2015, mobile web traffic surpassed desktop usage for the first time, and as of 2017, it accounted for 70% of overall internet access.
- Consumers spend more than five hours a day on their smartphones.
This reality brings a key advantage in terms of WhatsApp Chatbot integration: These bots are more personal, more accessible, and more present. When it comes to integrating a WhatsApp Business Chatbot, there are several features.
A WhatsApp Chatbot Builds Trusts
Another key reason to build a WhatsApp chatbot is trust. As a messaging platform, WhatsApp is relatively a late bloomer in the world of chatbots-via-messaging apps.In terms of Chatbot integration, WhatsApp has taken measures to cement security and discretion.
For instance, instead of making the WhatsApp Business API freely available, WhatsApp requires your business to go through an application process.All things considered, WhatsApp vets your business, which is a good thing since it shows that WhatsApp aims to address the users’ main concern regarding all messaging platforms: Security.
As a result, by filtering out individuals and companies that might be detrimental to the platform, WhatsApp provides a user-centered chatbot experience.Another measure that bolsters trust is that the WhatsApp platform prohibits promotional messages. Thus, the target audience can rest assured that your business is there to address their needs and help them make a sound purchasing decision, and not to force a sale upon them.Because of that thorough process, users are more likely to trust a WhatsApp chatbot.
WhatsApp Chatbot Improves Marketing Campaigns and Advertising Opportunities
Your business can harness the power of WhatsApp chatbots to promote the products and services at its disposal via upcoming events, new arrivals, new services, new offers and/or discounts to the customers.
For example, the WhatsApp Business Chatbot platform helps your company offer personalized recommendations to customers by analyzing their historical data and previous purchasing decisions.
WhatsApp chatbot integration will also allow your business to further optimize the customer experience via the automation of repetitive marketing tasks such as:
- Product Research
- Product Cataloging
- 24/7 Customer Support
- Follow-up Communication
As a result, a WhatsApp Chatbot is a cost and time-effective solution that helps your business handle customer queries on a large scale. It also allows sales and marketing teams to focus on more challenging tasks, such lead generation and lead nurturing.
WhatsApp business Chatbots thus increase employee productivity, who are fully devoted to handling complex queries instead of being caught trying to answer simple, rudimentary ones.
A WhatsApp Chatbot Offers an Optimum Ease of Access to Customers
WhatsApp chatbot integration as a whole eliminates the need for customers to download a separate application or visit your business’ official website in order for them to contact it.
Customers can simply engage with your business via a WhatsApp chatbot just as they chat with any other contact on the platform itself.
And in the event that the WhatsApp chatbot is unable to provide a solution to a customer, then it can divert the latter to a human representative.
What are the main features of a WhatsApp Business Chatbot?
Quick replies allow saving and re-sending messages to customer FAQs in order to quickly address their queries.
Your business can also create quick replies to send messages such as payment data, discount offers, instructions about products or services etc.
A WhatsApp business chatbot enables your business to create a greeting message that users will receive when they start a conversation with your company or after 14 days of inactivity.
By sending an instant message, your business has the ability to introduce itself to a prospect with no delays and waiting time.
Away message is the process of sending a custom message to users who are trying to connect with your business after regular working hours.
A WhatsApp Business Chatbot enables your company to write a custom message or outline the working hours.
Your business can organize its contact info and categorize them with labels for ease of access.
Thus, a WhatsApp business chatbot allows you to easily search through contacts and keeps them grouped and organized.
A WhatsApp chatbot will enable your company to streamline and scale up business operations, handle queries in large volumes, and most importantly, in real-time.
This ultimately drives lead nurturing, bolsters brand recognition. It also leads prospects further down the marketing funnel, and when they become actual consumers, WhatsApp chatbots build strong customer loyalty.
If you wish to grow your business by identifying the right target audience via a comprehensive marketing campaign, integrate a WhatsApp chatbot for your business and reap the huge rewards that come with it.
We, at aChatbotAgency, are ready to help your business harness the power of chatbots and increase your revenues!
Do not hesitate to schedule an appointment!